Webinar: Changing Behaviors

Summary:

Changing behaviors can be one of the essential steps in building solutions to adapt to, and tackle Climate Change, yet, most people do not really know how exactly to change their behaviors or are afraid to take the necessary steps.

Low Carbon City invites you to a unique opportunity to learn, with four specialists coming from diverse fields, how to truly empower people and motivate behavior change in order to tackle Climate Change.

Whereas Climate Change is a collective issue that calls for collective solutions, the power of individuals actions combined is undeniable. Though the debate “individual responsibility vs. government and corporation’s responsibility” is an essential one, it is important to highlight how individuals can lead more sustainable lives. According to Kevin Green, we should dispel the myth that individual actions are not powerful enough to trigger significant change. In fact, examples such as tokenisation for sustainable behaviors, and other impact measuring tools allow for the power of individuals to become visible to policy makers and to themselves. As Lacy Cagle said, behavior change starts with the individual, it’s the first step in creating lasting change.

For Jill Kubit, interconnections between people are an asset, in fact, if people are more willing to act on their own lives, they will start to have an influence on social norms and on other people. This is one of the concepts behind Dear Tomorrow, which allows for people to share messages about climate change from a place of love, inspiring other people and changing the emotional register of the discussion.

We invite you to watch the entire webinar to deepen your knowledge in this matter and discover each of the speakers organizations and initiatives.

Speakers:

Sophie Attwood holds the position of Senior Behavioral Scientist with the Better Buying Lab, part of the World Resources Institute, based in London, UK. She works to apply theoretical insights from the field of behavioral science to develop, research and scale successful approaches to encourage consumers to switch to plant-based dietary alternatives to meat and dairy products.

Sophie earned her doctorate in behavioral science from the University of Cambridge in 2016. Her thesis focused on understanding how to promote physical activity within socially deprived groups. Sophie also holds two masters degrees with distinction in public health nutrition and public health.

She has experience working in the private healthcare and well-being sectors in the UK and internationally as a chartered health psychologist and behavioral researcher. She has published a range of academic papers on areas of health behavior, including physical activity promotion, alcohol reduction and smoking cessation.

Kevin Green, Senior Director, Rare Center for Behavior & the Environment. As the lead of Rare’s Center for Behavior & the Environment, Kevin works closely with Rare’s staff and partners to integrate the science of human behavior and decision-making into the execution of environmental programs worldwide. He has trained practitioners across the U.S., Latin America and Asia in the behavior-centered design of conservation campaigns whose success hinges on communities adopting new, sustainable norms and behaviors.

Kevin is a faculty member of the Kinship Conservation Fellows program and a Senior Fellow of the Environmental Leadership Program. Prior to joining Rare, he held fellowships with the Nature Conservancy and Worldwatch Institute and taught at a small university in rural Cambodia. He holds an M.A. in Economics and International Development from Johns Hopkins University and a B.A. in Anthropology and Sociology from Washington and Lee University.

Jill Kubit is the co-founder and director of the award-winning climate communications project DearTomorrow. She is also a founding member of the global parents climate network, Our Kids’ Climate. Jill’s work has been recognized by TED.com, Vox.com, Public Radio International, the Grist 50, and the MIT Climate Co-Lab, among others. She serves as an expert advisor for GreenFaith’s global Living the Change project, is a member of multiple climate communications expert groups and advises dozens of leaders on climate communications and social entrepreneurship. Prior to founding DearTomorrow, she worked to establish the labor-climate field in the U.S. and helped create the foundation for labor-environmental alliances, just transition, and green/climate jobs. Jill has a Master in Public Administration from the Harvard Kennedy School.

Lacy Cagle is the Director of Learning for the Northwest Earth Institute (NWEI) where she oversees the development of course books, EcoChallenge, and other educational materials. She also oversees the development of the Drawdown EcoChallenge, a partnership with Paul Hawken’s Projec. Additionally, Lacy provides sustainability pedagogy services and training to faculty and staff in higher education throughout North America. She is based in St. Louis, where she is deeply involved in the OneSTL initiative (regional plan for sustainable development), volunteers with the Missouri Gateway Chapter of US Green Building Council, and teaches Foundations and Practice of Sustainability at Washington University.

In addition to her work at NWEI, Lacy has seven years’ experience in higher education administration, teaching, and research at Greenville University and Portland State University. She holds a Master’s degree in Educational Leadership and Policy with a focus on Leadership in Sustainability Education from Portland State University. She has been a director at the Zahniser Institute since 2010, where she helped to found the Revolving Green Fund at Greenville University.

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